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Attraction marketing is the marketing strategy that can set your business free and take it to a whole new level. No longer will you need to cold call customers and annoy prospects like a sleazy salesman.

Why? Because when you use attraction marketing techniques your customers in your target market will come to you basically begging to buy your product or join your organization. That’s right interested customers will automatically be attracted to your business because of your marketing methods.

The law of attraction states, that like attracts like, so what you need to focus on in your marketing is finding customers or prospects that are like you. Why? Well you like whatever product or service you are selling right? So wouldn’t other people, that are like you, be attracted to the same thing?

Are you in such an odd niche that you can’t go out and find a few hundred people all across the internet who are as interested as you are in your product or service? I’m sure you can, so when you are writing ads and marketing material think of the target market you want to attract first. Then write ads and marketing material tailored directly to their needs, and no one else’s.

If you sell golf equipment, for example, run golf ads and put them in places only golfers will read them. This will attract only golfers.

Think of the big corporations that do this 24/7 on television. Why do think there are beer commercials during football games, or perfume ads in Cosmopolitan? How would your marketing work if you tried advertising the perfume you sell during a football game?

Most people, when they start their internet or network marketing business try to market it to everybody, thinking that if their marketing efforts go out to more people they will produce more results. This is a marketing misconception and a huge mistake. You don’t need a lot of customers or people in your organization to be successful, you just need to attract the right ones.

This is especially true in network marketing, as I know first hand the frustration of dealing with lazy prospects who expect to get rich quick and usually drop out of the organization after just a couple of months. The thing is, in each of these situations, I attracted these lazy people to my organization because something in my marketing material conveyed that what I do is easy and anyone can do it. That was a big mistake that cost me a lot of time and money.

I see many ads like the ones I used to place all the time, and believe me they do get you phone calls and lots of quick sign-ups, but in the end they just waste your time, energy, and money. These ads are not using attraction marketing and do not produce results or people that last.

This is not what you want for your business. Thankfully at one point I realized that I needed to change my marketing efforts to attract more qualified, targeted people for my organization.

Attraction marketing can bring you huge results if you can use it properly. You need to understand that it is not the quantity of prospects or customers you attract that is important, it is the quality of the prospect and the repeat long-term customer that bring ultimate success to your business.

Try to use attraction marketing techniques in your next advertising campaign and find people just like yourself who will benefit from your product or service. You will be surprised by the long-term results.

Visualization is a powerful method used by global sports superstars to programme their minds for success.

It has been proven by such celebrated individuals as the great Maxwell Maltz that if an individual can use the body’s psycho-cybernetic system to its full potential, then they will achieve things that others felt was impossible.

Our minds require a target in order to operate at maximum capacity.

From a basketball perspective, many players who are getting ready to shoot the ball are allowing thoughts of self doubt enter there mind. Thoughts like ‘I hope I don’t leave it short’, ‘miss it’ etc.

If these are thoughts you are allowing to enter your mind, then you are in effect programming your mind for failure.

Most often the last thought you permit to occupy your mind, is what is going to happen to the ball.

I play a lot of Golf and I can tell you no where is the effect of the mind more evident than on the Golf course. If you play remember when you are faced with a shot over a lake or with a tree in front of you? If you feared hitting the tree or ending in the lake, that is what usually happens.

Basketball is no different. Sure you won’t lose your ball in the lake or have the fear of the ball ricocheting off the tree and hitting your face, but you will still miss the target.

If you are a serious basketball enthusiast and you have a real hunger for improvement, then the following tips will help you no end.

Tip #1 Visualize your shot to improve your distance control.

An essential element in shooting hoops is to apply the correct force behind the shot such that the ball will fall through the net as opposed to falling short and flying beyond the back board.

A great drill in practice is to shoot the ball with your eyes closed. This summons the incredible power of your sub conscious mind to the fore and I guarantee your shooting distance control will improve no end.

So go through the process of setting up as normal, use your usual technique, shoot the ball and then after releasing the ball open your eyes and enjoy seeing your ball fall through the basket.

This will be frustrating initially but with practice the results will shock you. Its like athletes who run with tires strapped to their waists, they make training more difficult. Then when you remove the ‘tire’ (shoot with opened eyes) it suddenly appears so much easier.

Tip #2 Develop a pre-shot routine This may sound like golf lingo to you but sports psychologists agree that it is an essential ingredient for success in every sport.

By pre-shot routine I mean in the moments right before you shoot the ball, you should perform a consistent sequence of events.

For example you might dribble from the left hand to the other, bounce the ball 3 times and then shoot.

It is essential that you take this exact routine and apply it consistently whether in practice or tournament play. This settles your mind, makes you feel in control and reduces pressure because if you always use the same routine, your mind will treat every shot the same and thus your technique will not be stressed under the pressure of tournament play.

Tips #3 Mentally visualize shooting hoops in your spare time.

A famous study was conducted by the University of Chicago many years ago with basketball players to prove the power of visualization. It consisted of three basketball teams.

Team 1 were instructed to go to the gym every day for one hour and practice throwing free throws. Team 2 were instructed to go to the gym every day, but to lie down and visualize themselves successfully shooting instead of physically practicing. Team 3 were instructed to play no basketball whatsoever neither mentally or physically for the month.

At the end of the month, the three groups were tested to determine their shooting proficiency.

The team who didn’t practice had deteriorated in their shooting ability. The team who practiced physically had improved by 24%. Amazingly the team who had only visualized themselves throwing successful free throws had improved by 23%.

This study proves that you maximize your success by visualizing your free throws at every available opportunity. It is a powerful supplement to physical practice.

So to conclude, never rule out the power of your mind. If you think negatively or with doubt you use you must powerful resource against yourself. Think positive and visualize and it will bring you along way to success.